How 'Downtown Is For People' Philosophy Paid Off For Pomona Pomona, Calif. -- Photo above furnishes at-a-glance dramatization of a city's philosophy that downtown is for people, not for motor cars, with which historic Pomona transformed its blighted core area into a thing of beauty and leisure for its 75,000 people by building a nine-block Mall studded with statuary and trees where less than a year ago shoppers dodged traffic in an atmosphere of noise and fumes. The mall was built by private subscription of property owners without state or federal aid and brought new life to a whole valley by giving the old "downtown" a new integrity and restoring hometown pride to the people. Millions in new investment money for buildings and improvements have already made a sound venture out of ten years' planning that went into the mall, off-street parking, underpass and other associated projects. From: Joe Alvin & Company 1052 W. 6th St. (HU 2-9700) Los Angeles 17, Calif For: Pomona Valley Reb
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